Monday, June 19, 2017

John Berger / Ways of Seeing , Episode 4 (1972)


This week's show is the final episode of "Ways of Seeing" and it's a doozy. He's trying to compare publicity, advertising and oil paintings. He makes a good argument about how advertisements and oil paintings are very similar. It's a great slap in the face to wake you up about things that you may not have thought of, or haven't thought about in some time.
He makes the statement that society has changed. I'm not so convinced. I think the way we look at it has changed, perhaps our tolerance towards certain things has changed but things, sometimes sadly, still seem to operate much the same way.
There was something that struck a chord with me because it related to a recent conversation I had. He spoke about how publicity/advertising is telling you to buy something so that you'll be better. A recent post about how practice and hard work gets you places rather than the fanciest tools brought about a conversation. The person just wanting to start is frustrated that a master will not share what kinds of tools they use. The would be student is angry because it's not fair and how will they ever be as good if they can't use the same pen/paintbrush? The master is making a point that they put in the hard work to get there. Without their hand that pen/paintbrush would just sit there and do nothing. It's a great conversation because both sides have valid arguments. However it's sad that "publicity" has driven this wedge between the two.  Advertising and marketing would have you believe that by simply buying this specific thing will make you better.  On the other hand the person who has mastered that thing only wants to give credit to their hard work and dedication. Then there's the poor guy who just wants to know where to begin.  

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